To research entrepreneurs and define their key characteristics. To design and create a product.
To read and analyse a range of persuasive texts to identify key features (e.g. letters to newspapers, discussions of issues in books, such as animal welfare or environmental issues). Distinguish between texts which try to persuade and those that simply inform, whilst recognising that some texts might contain examples of each of these.
To analyse how a particular view can most convincingly be presented, e.g. ordering points to link them together so that one follows from another; how statistics, graphs, images, visual aids, etc. can be used to support or reinforce arguments.
From examples of persuasive writing, investigate how style and vocabulary are used to convince the reader.
To write advertising copy of a persuasive nature.
To create a logo and slogan for an imaginary company.
To understand marketing and its purpose.
To deliver a persuasive presentation.
To write Poetry based upon a particular style and form.